~ July 24, 2013 ~
The night Dina Kaplan met two geeks in a bar on the Bowery, she wasn’t looking to switch careers. She was working as a local TV reporter and these guys seemed like ragtag kids. She might never have talked to them, but The Remote Lounge had cameras and telephone handsets at every table to encourage patrons to interact. You could be at Table 4 and think, “I want to see the girls at Table 25.” You could send out feelers without really risking rejection.
So when the geeks dared her to venture upstairs, Kaplan took a chance. Hey, it was the year 2000. “Okay,” she said. “I’ll come up and say hi.”
Mike Hudack had dropped out of high school to work for a start-up and his buddy Charles Hope, sporting a nostril pierce and dreadlocks flopping halfway down his chest, was an odd candidate to write software tracking ingredients for a kosher certification company. But it paid the bills. The group talked late into the evening, and Hudack struck Kaplan as some sort of boy genius.
Fast-forward five years and Kaplan was still in touch. By then Hudack and Hope had partnered with two other techies they met at a group called “New York City Geeks,” and the guys spent nights and weekends hacking away on an information management program they’d developed, thinking it could form the back-end of a larger company – like a platform for TV shows on the Internet. The hackers knew Kaplan was smart and personable, and they wanted her to be the face of their operation. She could talk to people, help raise funds or bring in partners, maybe turn their project into a business.
Kaplan, who had worked for MTV for four years and been a television reporter for five, could see how Web video might be interesting. “I trust my instinct on big things,” Kaplan says. “I remember the date, time, and moment I had my first Starbucks coffee and thinking, ‘This company is going to do really well.’ I remember the first time I had a Snapple, what I was wearing, and I thought, ‘This company is going to do really well.’”
Kaplan felt the same about Hudack. Though her friends started staging interventions – did she really want to work with these guys? – she was ready to gamble. “If I ever know anyone who’s going to be the next Bill Gates, it’s this guy,” she remembers thinking. “If he starts a company, I’ll drop whatever I’m doing and go work for him.” (more…)