I’m Too Sexy For My Book Cover

Some have hemmed and hawed over my book cover, debating whether a classic Louboutin would have done the trick (trademark, shmademark). Still others winced at my hope of luring male readers with a shapely turn of ankle. (But sexy is better than dowdy, no? And them’s some sweet sticks).

I’ve been chided countless times in the nicest of ways by women who remind me that… this networking thing? It’s really not about the shoes and clothes. And ladies, I hear you.

As a journalist and former businessperson, it took me a while to get comfortable with this. But I ended up stuffing Stiletto Network with lifestyle details because these are the things women notice. These are things I notice.

So hear me out. Before I could figure what was happening, I had a gut feeling that the world was changing in important ways. Why? Because I walked into a conference room of 50 hard-core, successful women who actually looked like women. Women with chic shoes and healthy hair. Women for whom the requisite intro was: “I love your shoes!” or “What a fabulous dress! Is that this season or last?”

Stiletto Networks emerge because ladies find fast affinities. Sure, businesswomen talk about transactions, but they also do girly things like hosting baby showers and swapping Manolos. Where men might fall back on sports, women use clothes and shoes as an icebreaker, the initial step to a more substantive relationship.

“It’s okay to compliment another woman on her dress or shoes,” Heidi Roizen says in Stiletto Network. “Just because you admire what’s happening on the outside doesn’t mean you’re not interested in what’s going on inside her head.”

Stilettos might just grease the wheels…

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These horizontal relationships, the cross-fertilization and connections, have generated ideas for new businesses. These women are providing business intel for each other. Unless you have people willing to share points of view, you’ll get lost. It helps provide a snapshot for where the world is heading. We’re ready for it, we know how to take advantage of it.”

Susan Lyne, Chairman of Gilt Groupe

Stiletto Network (Page 148)